“Challenge is the opportunity for greatness.”
- James Kouzes
The kind of development we do at Fabric requires creativity, a lot of experience, intentional strategies, and unique processes of design, finance, construction and marketing.
It’s not the easy way out.
It is, however, a key way to meet the challenges to the sustainability of the city. Development that is truly human-scale, includes people of limited means, and embraces art, history and unique culture, strengthens the social fabric of a city and creates an amenity that attracts new residents.
Smart Capital
From an investment standpoint - the numbers, the track record of performance - it’s all there. We just do it differently than other developers.
If you’re going to operate in the urban market today, this is the
way to do it.
Cities re-inventing themselves are a growth market. At Fabric, we’re on the forefront of development that responds to a generational shift, and meets the individualized demand of the new and future residents of these cities.
While we may have different economies, self-imposed or externally-imposed unit limits, the units we create are more valuable. They have ready market appeal – amidst a currently mature and potentially saturated market for condos, in the case of Atlanta.
Bolts of cloth
When developing in an emerging city that’s in rapid evolution, it’s smart to work in “bolts of cloth”. Build the base of a neighborhood, then weave your presence into the fabric of that community.
This method informs both the types of neighborhoods we build in, and the design of the projects we undertake. In essence it is responding to the real needs of the community.
Places like Castleberry Hill, the new so-called Soho of the South, are a prototype for this kind of healthy, human-scale urban neighborhood regeneration.